So, the typical dieter goes on a diet, loses some weight AND slows their metabolic rate down, goes back to their 'normal' way of eating, puts the weight back on (and usually a little more) and the cycle continues. What's more, this is perfect for the diet industry! Every time you leave the diet, you put weight on and you have to go back! They have the perfect business model, at the expense of your health and bank account. So, it all seems a bit doom and gloom. Diets only serve you make you fatter and big companies richer. What can you do? You probably already know the answer.